BATON ROUGE, La. – Blue Cross and Blue Shield of Louisiana (Louisiana Blue) today announced that President and Chief Executive Officer Bryan Camerlinck plans to retire after 33 years of service in the Blue Cross and Blue Shield system, including a decade in executive leadership roles at Louisiana Blue. Camerlinck will remain in his role as CEO through the end of 2026, ensuring a smooth leadership transition.
The Louisiana Blue Board of Directors will initiate a formal search for the Company’s next CEO, considering internal and external candidates.
“It has been a privilege to lead Louisiana Blue and serve the people of our state,” said Camerlinck. “I am incredibly proud of the progress our team has made — strengthening our commitment to Louisiana, improving the experience for our customers and navigating significant industry challenges. While I am looking forward to spending more time with my family, my commitment to improving healthcare and communities will continue through various board and volunteer service in the years ahead.”
Camerlinck was named CEO in 2024, following roles as Chief Financial Officer and Chief Operating Officer, at a time when the organization needed stability and a renewed focus on remaining a local, independent health plan. Under his leadership, Louisiana Blue advanced key initiatives to better serve members, employer group customers, providers and communities across the state.
“Bryan stepped into the CEO role with deep knowledge of the organization and a steady hand during a period of enormous change in healthcare,” said Judy Miller, Chair of the Louisiana Blue Board of Directors. “His leadership has been defined by thoughtful decision making, a clear focus on Louisiana and an unwavering commitment to our customers. The Board is deeply grateful for Bryan’s service and is committed to a thoughtful and deliberate search for the next leader of Louisiana Blue.”
During Camerlinck’s tenure as CEO, the Company achieved significant milestones, including:
•
A
rebrand to Louisiana Blue, reinforcing its commitment to being a local, independent plan
•
The launch of the
MyLABlue digital experience, modernizing member engagement
•
Investment in
technologies like Epic to improve interactions and care coordination between Louisiana Blue and its provider partners
•
Consolidation of internal systems, adding nearly 100,000 members to the core platform since 2020, improving scale and service consistency
•
Recognition by J.D. Power as the highest-ranked commercial health plan in member satisfaction across the East South Central Region of the United States
•
Numerous national and local honors for service, experience, volunteerism and workplace excellence
About Louisiana Blue
Blue Cross and Blue Shield of Louisiana, or
Louisiana Blue, is committed to our mission to improve the health and lives of Louisianians. Founded in New Orleans in 1934, we are a taxpaying, not-for-profit health insurer with offices in every major region of Louisiana to serve our customers. We have been recognized for the past seven years as an honoree of The Civic 50, named by Points of Light as one of the 50 most community-minded companies in the United States. J.D. Power’s 2025 U.S. Commercial Member Health Plan Satisfaction Study ranked us #1 in member satisfaction among commercial health plans in the East South Central Region. Louisiana Blue also was nationally recognized for exceptional customer service by USA Today’s America’s Best Customer Service 2025.
Blue Cross and Blue Shield of Louisiana is an independent licensee of the
Blue Cross Blue Shield Association. We invite all Louisianians to visit our website at
lablue.com or talk to us
on social media @MyLouisianaBlue.
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