BATON ROUGE, La. – Louisiana Blue has appointed Tina Bourgeois, who has been with the company more than 25 years, as its new chief digital and operations officer. This role is part of a strategic realignment that will advance the company’s commitment to improving the health and lives of people across Louisiana through digital innovation, operational excellence and a strong customer focus.
Bourgeois previously served as senior vice president and chief information officer. Throughout her career, she has taken on increasingly complex and influential leadership roles across information technology, data and analytics, and actuarial systems. She modernized core systems, expanded digital capabilities and led the development of the enterprise data warehouse, laying the foundation for advanced analytics.
Her leadership also has played a key role in improving care coordination. By using data insights, members with complex health needs receive further support from Louisiana Blue’s care teams, which include hundreds of nurses, pharmacists, dietitians and behavioral health case managers. This approach has even helped reduce avoidable emergency room visits and hospital stays.
In her expanded role, Bourgeois will lead Louisiana Blue’s digital strategy, operations, customer experience and system performance.
“Tina is a proven leader with a deep understanding of our operations, our customers and our mission,” said Bryan Camerlinck, president and CEO of Louisiana Blue. “Her ability to connect technology, operations and customers’ needs positions us to deliver more seamless, personalized experiences for the people we serve.”
Bourgeois said she is energized to continue building pathways that make healthcare easier to navigate.
“I am thankful to step into this role and support a mission I believe in,” Bourgeois said. “We have the incredible opportunity to create digital and operational encounters that truly help people — especially when navigating healthcare can feel overwhelming. We are committed to making that experience simpler and more supportive for every customer we serve.”
About Louisiana Blue
Blue Cross and Blue Shield of Louisiana, or Louisiana Blue, is committed to our mission to improve the health and lives of Louisianans. Founded in New Orleans in 1934, we are a tax-paying, not-for-profit health insurer with offices in every major region of Louisiana to serve our customers. We have been recognized for the past seven years as an honoree of The Civic 50, named by Points of Light as one of the 50 most community-minded companies in the United States. J.D. Power's 2025 U.S. Commercial Member Health Plan Satisfaction Study ranked us #1 in member satisfaction among commercial health plans in the East South Central Region. Louisiana Blue also was nationally recognized for exceptional customer service by USA Today's America's Best Customer Service 2025.
Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross Blue Shield Association. We invite all Louisianans to visit our website at lablue.com or talk to us on social media @MyLouisianaBlue.